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XISEN


Company Profile

High-tech, high standards, and premium quality—turning small potatoes into a thriving industry.

Xissen Potato Industry Group Co., Ltd.We are a high-tech agricultural enterprise specializing in the integrated development of potato breeding, propagation, and promotion—a leading company driving agricultural industrialization. Our core activities include evaluating potato germplasm resources, developing new potato varieties, producing seed potatoes, manufacturing potato flakes, researching and innovating potato-based staple foods, as well as engaging in import and export trade. Established in November 2005 with registered capital of 150 million yuan, our group is headquartered in Leling City, Shandong Province. We operate Beijing Xisen Sanhe Potato Co., Ltd., Inner Mongolia Xisen Potato Seed Industry Co., Ltd., and Inner Mongolia Xisen Potato Flakes Co., Ltd., along with three subsidiaries, and maintain five production bases located in Leling, Yanqing, Shangdu, Kangbao, and Hulunbuir.

The company has already invested over 3 billion yuan and now boasts an annual production capacity of 400 million micro-tuber seed potatoes. Additionally, it has established four 400,000-mu seed potato breeding bases in Inner Mongolia and Zhangjiakou, operating under a three-year crop rotation system. These facilities are equipped with more than 800 sets of large-scale center pivot irrigation systems, along with a state-of-the-art 450,000-ton controlled-atmosphere storage facility and a modern potato starch processing plant capable of producing 12,500 tons of potato flakes annually.

The Leling and Beijing bases primarily focus on potato germplasm resource evaluation, new variety development, virus-free seedling propagation, and the production of mini-tubers using two methods: substrate-based cultivation and aeroponic propagation. These facilities can annually produce 250 million and 150 million mini-tubers, respectively.

The seed potato breeding base is located in Inner Mongolia and Zhangjiakou Bashang. Both regions feature high altitudes, high latitudes, and strong wind speeds—conditions that are perfectly suited for cultivating virus-free seed potatoes. The company annually breeds over 100,000 mu of disease-free seed potatoes.

2005 year

Founded in November 2005

150 million

Registered capital of 150 million yuan

3 +

Three subsidiaries

30 +

Total investment exceeds 3 billion yuan.

5 +

Five production bases

National Engineering Research Center for Potato (NERCP)

The company boasts strong R&D capabilities, supported by the "National Engineering Research Center for Potato (NERCP)," which employs a dedicated team of 55 professionals. Among them, 30 hold mid-level or higher technical titles, and 15 have graduate degrees. The team is actively engaged in research focused on potato resource evaluation and innovation, as well as new variety development. They also specialize in advanced techniques such as meristem-based virus elimination, micro-tuber propagation, seed potato quality control, integrated pest and disease management for potatoes, and mechanized production methods for seed potatoes—providing both cutting-edge varieties and robust technological solutions to drive continuous growth for the company and the broader potato industry.

Potato as a Staple Food Initiative in China

China has now launched its potato-based staple food strategy, aiming to actively promote the development of potato-based staple products and related industries. This includes advancing innovation in staple food product development and refining production processes to elevate the overall industrialization of potatoes. As a result, potatoes will become another major staple crop alongside rice, wheat, and corn, with cultivation areas gradually expanding to 150 million mu. This expansion is expected to boost annual fresh potato production by an additional 200 million tons—equivalent to roughly 40 million tons of grain—significantly enhancing the nation's food security capabilities.

Potato-based staple food development involves processing potatoes into staple products like steamed buns, noodles, and rice noodles—items tailored to Chinese consumers' dietary preferences. This initiative aims to shift potato consumption from a secondary food item to a primary one, transforming it from a raw ingredient into a range of commercially produced, value-added products, and evolving from basic sustenance toward nutritionally balanced, health-focused consumption. As a complementary addition to China's three major staple crops, potatoes are gradually emerging as the country's fourth-largest staple crop.

In recent years, Hissen Potato Industry Group Co., Ltd. has been actively promoting the strategy of making potatoes a staple food. The company is diligently exploring and implementing innovative ways to transform potatoes into locally adapted, potato-based staple food products that cater to Chinese tastes—gradually reshaping consumers' perceptions and dietary habits regarding potato consumption. To date, the company has successfully launched five major product lines featuring over 60 varieties of staple foods, including steamed buns, noodles, snacks, breads, and full-nutrition potato beverages made from potato whole flour—and is now actively rolling out these products nationwide.

XISEN

Development mission: High-tech, high standards, and superior quality—turning small potatoes into a thriving industry.